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Doctors & Staff

Meet the experienced and friendly  eye doctors and staff who make Jax Vision Care – Liane Downtown the leading provider of vision care products and services in Jacksonville.

Dr. Colleen King

Dr. Colleen King graduated with a degree in biology and a minor in psychology from Marist College in New York. She then received her Doctorate of Optometry from New England College of Optometry. Dr. King completed a residency at the Braverman Eye Center in Miami with an emphasis in ocular disease. Dr. King does mission trips each year to provide eyecare to the the underprivileged to Mexico. Dr. Colleen King provides comprehensive eye exams for all ages.

Dr. Jeffrey Brown

After graduating from the University of Nebraska, Dr. Jeff Brown received his Doctorate of Optometry at Southern College of Optometry. He then completed an ocular disease residency at the VAMC in Memphis. Dr. Brown is a current board member of the Northeast Florida Optometric Association and past president. He is also on the Board for Vision is Priceless. Let Dr. Brown provide you and your family with the quality eyecare you deserve. Call to schedule your eye exam today.

Legacy preserved at Liane Downtown

Liane Downtown Eye Associates at 100 W. Bay St. offers complete eye-care services from examinations, glasses and contact lenses to emergency treatment.

The office has a wide selection of eyeglass frames for adults and children.

Dr. Jeffrey Brown

The opportunity to preserve a legacy and expand an eye-care practice to three offices, including one Downtown, is what brought Drs. Jeffrey Brown and Colleen King to 100 W. Bay St.

The two doctors of optometry established Jax Vision Care P.A. in 2010 with offices on the Northside along Dunn Avenue and in Mandarin along Old St. Augustine Road. They were offered the chance to take over the practice and office of Dr. Peter Liane after he died in December.

Even though the practice has changed in the legal corporate sense, the name “Liane Downtown Eye Associates” remains above the front door.

Brown said Liane had been in practice for so long, children and grandchildren of the late doctor’s first patients are now making appointments.

“It’s a way for us to continue his legacy as well as to cultivate new relationships,” he said.

The signs above the door and on the windows along Laura Street aren’t all that has remained the same — Liane’s entire staff still works in the office.

“They know our patients and our patients know them,” Brown said.

Offering complete eye-care services, including examinations, glasses, contact lenses and emergency care, Downtown has advantages over the suburbs.

There are more than 20,000 people within walking distance of the practice and they work in industries populated by a high percentage of eyeglass wearers.

“We’re in the financial center of Downtown and we’re close to the courthouse. Most bankers and attorneys wear glasses because they’re in the age group and they do a lot of close-up work,” Brown said.

Liane Downtown accepts most major medical insurance plans, Medicare and Tricare.

For those who don’t have eye-care benefits, the practice offers a discount plan that covers routine eye examinations, glasses and contact lenses.

Brown said spending two days each week in the neighborhood since March has given him a new perspective on Downtown.

“It has opened my eyes to the potential of Downtown. People feel Downtown is waking up,” he said.

The practice embraced the Downtown experience by scheduling its grand opening May 1 to coincide with First Wednesday Art Walk.

“It was great. We gave away TPC tickets and a pair of sunglasses and we had live music. We’ll do it again,” Brown said.

For office hours or to make an appointment for an examination, visit